Bold & Beautiful’s John McCook Says Goodbye to His Dressing Room

John McCook Promises Bold & Beautiful Is ‘Bringing Back the Glitz and Glamour of Our Show’ — and Reveals How!

When fans of daytime television think of The Bold and the Beautiful, one name rises to the top with near-instant recognition: John McCook. A cornerstone of the show since its debut in 1987, McCook’s portrayal of the elegant and powerful Eric Forrester has become a defining role in the genre. But McCook’s roots in soap opera stretch even further back—before his time on Bold, he brought Lance Prentiss to life on the sister soap The Young and the Restless from 1976 to 1981. That marks nearly five decades of service to CBS daytime dramas—an extraordinary career that has touched generations of fans.

Now, as the actor approaches another major chapter in the show’s history, he’s sharing some exciting behind-the-scenes news that is sure to thrill longtime viewers.

“My dressing room now is empty,” McCook announced, accompanied by a touching photo capturing the moment, “and our show will be moving over to The Sunset Las Palmas Studios where it will rebuild, refresh and enlarge our sets, bringing back the old glitz and glamour of our show.”

With this move, The Bold and the Beautiful is set to undergo a transformation—not in storyline, but in atmosphere and scale. The relocation to Sunset Las Palmas Studios, a storied Hollywood lot known for housing iconic productions, signals more than just a logistical shift. It’s a symbolic return to the show’s original spirit: extravagant set designs, fashion-forward visuals, and a sense of luxury that once set it apart from all others.

A Legacy of Glamour

From the beginning, The Bold and the Beautiful distinguished itself with its fashion-centric narrative and opulent aesthetic, often rivaling primetime shows in its visual appeal. The show didn’t just depict the lives of the rich and glamorous—it looked rich and glamorous. The Forrester mansion, the fashion runway sets, and the dramatic cliffside mansions in Malibu all contributed to an immersive experience.

Over time, due to budget constraints and changing production demands, some of that visual splendor was necessarily pared back. Now, McCook’s announcement suggests that era is drawing to a close. The creative team seems ready to reinvest in the show’s hallmark look, reimagining its sets with a fresh but familiar sparkle.

“Stay tuned for what’s ahead and spread the good news,” McCook encouraged, ending his message with the kind of heartfelt optimism that has endeared him to fans for decades. “Soap opera is here to stay.”

A Beacon for the Genre

In an industry landscape that often questions the future of daytime television, McCook’s statement is a confident rallying cry. It’s a reminder that soap operas are far from obsolete. With passionate fanbases, decades of narrative history, and evolving production technology, they continue to reinvent themselves.

McCook himself is a shining example of this staying power. Having weathered every twist and turn in Eric Forrester’s life—from corporate battles and romantic entanglements to health crises and family betrayals—he remains a steady presence on screen. His performance has earned critical acclaim, most notably winning the Daytime Emmy for Outstanding Lead Actor in 2022. And now, with renewed excitement behind the scenes, it seems McCook is as energized as ever.

As The Bold and the Beautiful prepares for this next chapter, viewers can look forward to the kind of visual spectacle that once made the show a daily destination. Whether it’s gleaming marble hallways, lavish fashion shows, or dramatic lighting that underscores the soap’s signature twists, the “glitz and glamour” McCook promises is poised to make a bold return.

The story isn’t just about a new studio—it’s about legacy, renewal, and passion for storytelling. In McCook’s words and spirit, one thing is crystal clear: The Bold and the Beautiful is not just surviving—it’s thriving.

John McCook Promises Bold & Beautiful Is ‘Bringing Back the Glitz and Glamour of Our Show’ — and Reveals How! When fans of daytime television think of The Bold and the Beautiful, one name rises to the top with near-instant recognition: John McCook. A cornerstone of the show since its debut in 1987, McCook’s portrayal…